We’re excited to unveil a new chapter in eyewear fashion at Eye St, Armadale – the launch of Projekt Produkt. Hailing from South Korea, this dynamic brand has been making waves in the global eyewear scene with its avant-garde designs, meticulous craftsmanship, and celebrity following.
A Glimpse into the Brand’s Legacy
Founded in 2014, Projekt Produkt quickly gained recognition for its fearless approach to eyewear design. The brand’s philosophy centers on pushing boundaries and challenging conventions, resulting in frames that are as much works of art as they are functional accessories.
The Projekt Produkt Aesthetic
- Innovative Design: The brand’s design team draws inspiration from diverse sources, including architecture, art, and technology. This eclectic approach leads to eyewear that is both visually striking and intellectually stimulating.
- Premium Materials: Projekt Produkt uses only the finest materials, such as titanium, acetate, and beta-titanium, ensuring each frame is lightweight, durable, and comfortable to wear.
- Meticulous Craftsmanship: Every pair of Projekt Produkt frames is crafted with precision and care, reflecting the brand’s unwavering commitment to quality.
Seen on the Stars
Projekt Produkt’s unique blend of style and substance has caught the eye of numerous celebrities and fashion icons. The brand’s frames have been spotted on the likes of Bella Hadid, Kendall Jenner, Gigi Hadid, and Rihanna, solidifying its status as a must-have accessory for the fashion-forward. They also have a cult following with K-Pop stars and fans alike.
Discover Projekt Produkt at Eye St
We invite you to visit Eye St and immerse yourself in the world of Projekt Produkt. Our team of eyewear experts will guide you through the collection, helping you find the perfect pair to express your individuality and elevate your style.
Eye St
- 1016 High Street, Armadale VIC 3141
- (03) 9123 1770
- Eye St Website
Experience the future of eyewear. Projekt Produkt is waiting for you at Eye St!









